FYND began as a passion project in 2017, when founders Vegar and Ingunn returned home to Norway from the U.S. with an exclusive deal with Born Primitive in hand. What started as a side hustle quickly gained momentum—and today, FYND is the go-to destination for Born Primitive apparel in Norway.

Since those early days, FYND has grown into the country’s leading retailer of the American brand, and also serves as the exclusive Norwegian distributor for Bear KompleX grips and equipment—serving both retail and B2B clients across the fitness community.

From humble beginnings to a standout name in performance apparel and gear—FYND is proof that a good idea, paired with grit and great partnerships, can go a long way.